Bread & Roses Heritage Festival

Project Description

The Bread & Roses Heritage Committee (BRHC) is dedicated to organizing an annual free music and cultural festival, established in 1986 through the collaborative efforts of like-minded individuals in the Lawrence community. Its primary purpose is to preserve and honor the memory of the significant 1912 Lawrence textile workers' strike, known as the "Bread and Roses Strike." This mission is achieved through the Bread and Roses Heritage Festival, a celebration of Lawrence's cultural diversity and labor history.

This festival, which takes place every Labor Day, commemorates the pivotal 1912 event and showcases a variety of cultural expressions, including musical performances, interactive art exhibits, community vendors and ethnic cuisine. Historical demonstrations, walking and trolley tours, and support for contemporary social justice organizations are also integral to the festival's offerings. This one-day "open air" celebration captures the essence of Lawrence's rich heritage and its ongoing commitment to social justice.

Project Objectives

Build excitement and awareness of the annual festival, guiding vendors to apply, volunteers to participate, and festival-goers to attend
Create a digital and print campaign that demonstrates that this historical festival is keeping up with and adapting to the times while also educating folks about Lawrence's important labor history
Ensure that the information is easily accessible so attendees can plan their day at the festival and decide what they want to enjoy
Utilize different platforms and media outlets to reach the wide range of demographics that are welcomed at the festival