Offbeat Nails Brand Development

Project Description

Offbeat Nails is a Latina-owned small business specializing in Gel-X, Hard Gel Extensions, Structured Manicures, and Pedicures. Founded by Stephanie, a dedicated nail artist with a passion for both education and creativity, Offbeat Nails is committed to helping clients understand and care for their natural nails while still enjoying bold, expressive designs. Stephanie’s approach blends artistry with wellness, creating a space where clients can relax, feel empowered, and leave with nails that reflect their individuality. Whether you're seeking minimalist elegance or vibrant, eye-catching art, Offbeat Nails delivers a personalized experience rooted in skill, authenticity, and community.

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Project Objectives

• Developing a cohesive brand look that displayed her specialty while also highlighting her personality

• Create an approachable visual presence that allowed clients to get the information that they needed in an efficient and effective way

• Design a graphics package, that paired with 1:1 sessions, would allow the client to become self-sufficient in their promotional efforts moving forward